Mercedes – King of the Jungle
How to tame a lion: the new S-Class with ENERGIZING comfort control. In the animal kingdom, he is undisputedly at the top of the food chain – there is no living being that does not fear him: the lion. But even the strongest alpha animal has a bad day, as the new S-Class film by antoni proves in a very humorous way. In the spot for the new S-Class, it serves as a metaphor for the alpha animal in the business world: the boss of a successful startup. His day is anything but successful. Time and again, minor mishaps cause his mood to deteriorate. Stressed and anything but in a good mood, he enters the new S-Class at the end of a long business day. Here he experiences what Mercedes-Benz describes as Mood Changing Technology: the ENERGIZING comfort control system. A system that adapts the temperature, scent, lighting mood, seats, music and many other components to the wishes of the driver and improves the mood. A push of a button is all it takes to get rid of the lion’s bad mood. He’s relaxing. An entertaining drive through the night begins, and at the end of the day he arrives home in a good mood. The stress is passe.